STOCKTON PORTS
PARTNERSHIP HIGHLIGHTS
Below highlights two partnerships that I fostered and grew in my time at the Stockton Ports. Each have a unique and funny story of the trials and tribulations of someone growing in the world of partnerships.
The California Army National Guard grew out of a cold-call effort. Budgetary miscommunications from different reps lead to a need to adapt the proposal to better suit the requirements placed by the federal agency.
Tia Linda's Margarita is a great example of a partnership that started out by fumbling the ball on the opening play of the season, followed by a great response and running up the score in a blow out victory for the Stockton Ports.
If you want to know more, we'll just have to chat about it.
California Army National Guard
The California Army National Guard (CAANG) was my largest partnership signed while in Stockton, coming in at 1 year for $17,500.
Business Objectives:
- Drive Interest in the National Guard
- Connect with kids and teenagers in a friendly environement
- Re-write the narrative that the Army is a dangerous and limiting profession
Deal Highlights:
- Presenting Sponsor of Armed Forces Night
- Presenting Sponsor of Nightly In-Game Activation Obstacle Course
- Presenting Sponsor of Defensive Play of the Week
- Nightly Video Board Commercial Activation
- Stadium Signage Along Concourse and Section Entrances
- Nightly Radio Ads on all Stockton Ports Broadcasts
Tia Linda's Margarita
Tia Linda's Margarita, a canned margarita company based 20 mins north of Stockton in Lodi, CA signed a 1-year deal for $7,500 and renewed for an undisclosed amount prior to the 2024 season.
Business Objectives:
- Drive brand awareness in the Stockton area
- Drive revenue
Deal Highlights:
- Presenting Sponsor of Nightly In-Game Activation "Tia Linda's Dugout Dance-off"
- Stadium Signage at Section Entrance
- Product sold in the ballpark
- Season Tickets
BONUS:
- Included Tia Linda's in Thursday night promotion "Taco Thursday's" to promote beverage in the ballpark
- Highlighted Tia Linda's w/ Social Post on "National Tequila Day" on Ports social media channels
